The Michelin Passion Experience, a unique opportunity, is making a comeback with the return of booming international travel.
Previously hosted in Thailand and Malaysia, the experience takes selected Michelin team members, partners and ambassadors on an incredible adventure.
The 2022 experience will take place at the Yas Marina Circuit in Abu Dhabi, which this year will see guests arrive and stay at the W Hotel on Yas Island, located at the circuit.
The track, built in 2009, is the last race on the Formula 1 calendar since 2014, with most recently the dramatic end to the 2021 championship between Max Verstappen and Lewis Hamilton.
Once guests have arrived and settled in, they are whisked away in land cruisers into the desert for an Arabian night dinner to kick off their Michelin Passion experience.
The experience includes (but is not limited to) a Formula 4 workshop, driving an electric vehicle (Tesla), driving a sports car (Porsche), laps with professional drivers and the presentation of the Pilot Sport range
It also includes a showcase of e-gaming and Michelin 2W products on the FIA Grade 1 track.
Before returning home, you can see local attractions such as Ferrari World, Emirates Palace, the Louvre or Yas Beach, with sunny and warm weather expected at this time of year, without forgetting to dine in restaurants Michelin stars.
Making its long-awaited return after the COVID-19 pandemic, Michelin is indeed offering an all-expenses-paid trip to attend the Michelin Passion Experience through a competition that has just been launched.
E-racing players are invited to compete for the opportunity to represent Australia/New Zealand in the Michelin Asia Cup Powered By Gran Turismo.
Registration for the competition is open until July 8 and those interested can register here.
Former Supercars commentator Greg Rust had the honor of taking part in the 2019 Experience at the Sepang International Circuit in Malaysia.
Rust was able to drive the Formula 4 car, EV (Tesla), as well as a Porsche Sportscar in the workshops of the circuit.
Rust said the experience couldn’t be topped, having heard co-workers rave about it for years before finally attending the event himself and ticking it off his to-do list.