Sanchalli Arora is an award-winning, established and well-known emcee with extensive experience in the anchoring field.
A qualified chartered accountant, she has hosted an array of events around the world including corporate, wedding, TV, government, public and social events for over a decade.
Over the years, she has been a go-to anchor for well-known corporate brands and has been hired extensively to organize brand events such as launches, conferences, award ceremonies, meetings with distribution partners, press releases, family days, among others.
She has been entrusted with high-profile shows involving the Honorable Prime Minister of India, Honorable President of India, Heads of State and various senior officials across the globe.
Her infectious energy translates effortlessly to her audience, making her a popular host in the public, social and wedding arenas.
She recently spoke to BW Applause and everythingexperiential.com about her journey and more
The pandemic has turned the event industry upside down, what was your story?
I was in the same situation as the whole world, living in a state of uncertainty and mental anguish, especially with the events industry so heavily impacted.
As they say, necessity is the mother of invention! We’ve all seen the pivot from physical events to virtual and hybrid events. What started as an experiment, an impulse to survive, opened up a world of tech-zoom team meetings and other platforms.
We’ve all been forced to become tech savvy (which I personally appreciated, having always been a tech and gadget nerd).
It wasn’t seamless – there were a lot of nuances. For example, we were setting up the show on our own with multiple screens, setting up our stage, learning about microphones, proper lighting, proper internet speed, connecting the internet to the UPS to accommodate power outages, makeup, hair, scripts, coordinating with many people on various devices, and finally interacting with a screen of a virtually invisible audience. So basically we were doing all the work of an event company by ourselves, while the event company was doing its own set of functions.
Additionally, the current pandemic situation meant that no event confirmation was concrete and funds were all over the place. However, we worked through it all by trial and error and backed by years of experience and expertise from everyone involved; today, Virtual is the new standard.
We did it from ebb to ebb. I had the opportunity to organize a wide range of virtual and hybrid events for various client companies, including launches, conferences, press meetings, award ceremonies, evening entertainment; facilitated quite a few sessions.
At the same time, I conceptualized and launched my show – SANCHALLI IS A MISSFIT – an 18-episode live Insta series with various renowned sports personalities.
The show received an excellent response. So from that perspective, the year turned out to be a blessing in disguise.
What would you call your greatest strength?
I would say my ease and my instant connection with my audience; the ability to switch scripts and go completely impromptu while still being relevant.
How do you see virtual events versus live events?
Virtual events are here to stay for a long time, but they’re nowhere near live events, in all honesty. They don’t have the flavor of excitement, the thrill and goosebumps of a physical launch, the gasps of the audience at an artist’s entrance, the contagiousness of laughter in a packed house, the surge of energy of an ice-breaking interaction and the exuberance, positive vibes and confidence that adorns you as you step onto this massive stage.
Innovation is the key aspect of growth. How did you succeed in this field?
The last two years have been a great lesson for humanity in many ways.
For me, it reiterated the importance of updating, molding and improving skills with time and technology. The virtual experience has made the whole world smaller. The shows and interactions have gone global. I tried to keep up to date with global affairs and new technology platforms; created new content and worked on my interaction techniques to ensure I was able to engage, entertain and hold the interest of my audience for the duration of the event.
Most importantly, this year led to the birth of my show – SANCHALLI IS A MISSFIT, where I combined my hosting skills with my passion for fitness.
What sets you apart from others in the industry?
I don’t know if I stand out or not or what sets me apart if I do. All I know is that this industry, performing and anchoring, is my forever love, and it defines a big part of who I am today.
I am one of the lucky few who have been able to turn my passion into a profession while having a diploma in chartered accountancy. It was a conscious choice of which I am proud.