Made in the RGV: Newlyweds launch their business with focus and passion for fitness

BROWNSVILLE, Texas (ValleyCentral) — Dreaming of more than two years, a newlywed couple decided to launch a brand amid the pandemic, growing with passion and value.

Lexna, is a small, couple-owned sports apparel and accessories company, Joanna Ortega Alcala and Alexis Alcala.

Courtesy of Lexna

Lexna is a combination of the names Joanna and Alexis. The dream of starting their business which had been on the back burner for more than two years was launched in 2021 after receiving its name.

As passionate personal trainers, Joanna and Alexis felt the need to create their own brand and name that would be recognized in the fitness community.

The 26-year-old couple told ValleyCentral what made them focus on fitness apparel and accessories.

If you look good at the gym, you’re just getting a really good workout. You feel much better about yourself!

Joanna Ortega Alcala, co-owner of Lexna

Alexis further pointed out that although the fear was always present, it couldn’t control the momentum of the duo.

Speaking with gratitude from the community, Alexis told ValleyCentral that the support from them, including friends and family, has continued to push them towards greater things.

It is common for users to be scared in any given situation that someone is going through, but you have to put effort into it. As long as you are surrounded by good people, you will always be able to succeed.

Alexis Alcala, co-owner of Lexna

Courtesy of Lexna

Breaking away from traditional fitness brands, the couple talked about what makes Lexna different.

With Lexna, everyone who reviews or contributes is part of the “family” and they want to make sure that their products are not designed just for consumer distribution.

By maintaining a single perspective, Lexna plans to remain diverse in its products. Ensuring it meets the needs of most while remaining distinctive.

We try to put a little piece of us [into our products] but also think of everyone. What would everyone want? Would they like that? Would they feel comfortable? It’s just something we always want to consider.

Joanna Ortega Alcala, co-owner of Lexna

Lexna co-owners Alexis and Joanna hope to one day own an official store so members of the community can shop and fall in love with fitness.

To learn more about Lexna and its products, CLICK HERE.