Netflix’s ‘Drive to Survive’ has reignited the planet’s passion for Formula 1 racing

  • Canadian GP chairman says Netflix is ​​responsible for growing interest in Formula 1.
  • Drive to Survive popular among young people and women – sparking interest in the sport.
  • The Canadian Grand Prix in June is expected to be sold out, as is the first GP in Miami.
  • For automotive news, visit Wheels24

Formula 1’s popularity is booming – and Netflix deserves the credit. This is the view of the president of the Canadian GP, ​​François Dumontier, who traveled from Montreal to Miami this weekend to discover the new promoter of F1. And he’s certainly not afraid of the competition.

“I have often lamented the fact that Montreal had the only grand prix in (North) America,” he told the Journal de Montreal. “Next year there will be four races – Miami, Montreal, Austin and Las Vegas. These are four markets which do not compete with each other but which will be the talk of Formula 1 for many months to come.”

Packed to the rafters

Miami was a ticket sellout in its early days, and Canada’s return to the schedule after the peak of the Covid-19 pandemic is also already sold out – despite adding new spectator areas. Dumontier credits the Netflix effect, even though the drama documentary series Drive to Survive is criticized by many drivers and fans.

“I didn’t see this one coming,” he admits. “Our internal polls during ticket sales coincide with polls from other promoters around the world – the Netflix effect is estimated at 30%. Especially among women and young adults. Having behind-the-scenes access and sometimes to the personal lives of the drivers has generated incredible enthusiasm.”

“I am convinced that Bernie Ecclestone would never have authorized such a thing. It was Liberty Media who understood that Netflix would promote the sport and contribute to greater popularity, and it is beyond our expectations” , he adds.

Dumontier says he is delighted that after a long wait from Covid, Montreal is soon reaping the rewards of F1’s new wave of popularity. “It’s F1, it’s our sport that has grown the most in the world,” he said. “We live in fabulous times, and Montreal will benefit from them like the others.”

The 2022 Canadian Grand Prix, which takes place over 70 laps of the 4.361-kilometre Circuit Gilles-Villeneuve in Montreal, will take place on Sunday, June 19.

STAY UPDATED with the latest automotive news by signing up to our FREE newsletter, ‘LET’S DRIVE’.