Express press service
CHENNAI: On World Radio Day 2022 (February 13), at a Postcrossing Gathering at Nageshwara Rao Park, three communication students – Mouli Priya PC, Harish D, Jagadeeshwaran P – were introduced to the world of postcrossing with a first postcard of their own making. The trio launched and shared the special edition map, designed exclusively by them to celebrate their love for radio, with the community. It has only been a month since Postally – their passion project – started, and they have been diligently distributing themed postcards (in English and Tamil) to commemorate significant events.
Driven by a dream
Expressing his gratitude to Professor T Jaisakthivel who introduced them to postcrossing, Mouli shares, “It all started as a mission and here we are, exploring and enjoying the different possibilities of postcards. We aim to use art and aesthetics as a tool for social well-being. Postcards are not just maps, but a travel agent that delivers the information into your hands. These traveling messengers have the power to show you the culture and tradition of different regions, the significance of a great day, and the achievements of exemplary people. We are happy to be part of and contribute to this budding community in a small way. »
Digitization in recent years may have lowered the popularity of postcards, but on the positive side, it has seen an increase in revenue thanks to active community participation during the pandemic. Hoping to maintain this trend is Postally. “Our priority is not to market but to inculcate the habit of buying and sending postcards to today’s generation. We forgot to hold a pen and write. It’s discouraging. Postally is basically a new start-up to revive an old idea,” shares the Madras University Journalism and Mass Communication student.
Cards that connect
The team has so far launched special edition cards on World Day of Social Justice (February 20), International Mother Language Day (February 21) and World Mother Language Day. wildlife (March 3). The latest, launched at the 45th Chennai Book Fair, was for International Women’s Day (March 8). The cards were designed by comparing the qualities of women with the pancha boothangal (five main elements of nature). “We had partnered with five book stands at the fair to sell our postcards. We believe bringing them to young people is the best way forward. The creative process is a collaborative effort – I write the words, Jagadeeshwaran, an electronic media student, handles the designs; and Harish, a journalism and mass communication student, takes care of the logistics. We work part-time,” she notes.
Besides regular orders, the team is open to taking bulk orders. “We collaborated with Poovulagin Nanbargal, an environmental organization, to create nature-friendly postcards for them. We also designed 300 postcards to mark the Raindrops Charity Foundation’s ninth Achievement Women Awards. Thanks to postcards, we can put important personalities in the spotlight, mark important days and send powerful messages. We have priced it from Rs 6-Rs 12 so that it is affordable for students. Everything we do is a profit of Rs 2 to Rs 3. The aim is to bring back its relevance not to make money from it. We are also open to suggestions from postcrossers for content. Sometimes we give out the cards for free to spread the word. All in the hope that more people will support us, ”she summarizes.
Although the availability of special edition postcards depends on the occasion, regular cards are readily available. They ship across the country.
For more details visit Instagram @postally_official or Facebook @Postally