So far in the movies I’ve seen for the Oscars, the fabulous Tick, tick… Boom! and now Ridley Scott The Gucci House have been terribly neglected. The Gucci House depicts backstabbing, betrayal, greed and murder on the table inside the Gucci house. The only Oscar nod for this movie is for makeup and hair, there should have been one for Lady Gaga on Nicole Kidman’s portrayal of Lucille Ball in Being the Ricardos.
Based on the book by Sara Gay Forden, a fierce Lady Gaga leads the role of Patrizia Reggiani, who meets and marries Maurizio Gucci (Adam Driver). As she talks to Maurizio about law school, Patrizia finds her way into the family business and pits her husband against everyone in the family. The performances and lifestyle are showy, the villainy rampant and the bad blood escalating over the three decades across Rome, Milan, New York and the Swiss Alps.
At first, the couple are rejected by Maurizio’s class father, Rodolfo (Jeremy Irons), who sees Patrizia’s true character and knows about class issues. When Maurizio’s uncle Aldo (Al Pacino) kisses the couple, in part because of his dysfunctional son Paolo (Jared Leto), the fun begins. Paulo is an incompetent, not very intelligent businessman, an aspiring fashion designer with little taste and even less talent. Trouble also begins when the smart and ambitious Patrizia wants more because she sees behind fraud and betrayal.
Salma Hayek plays the psychic Pina, who fuels Patrizia’s ambitions and advises her throughout. As Patrizia begins to lose her grip on Maurizio and becomes increasingly distraught and hysterical, Pina helps bring about the climax. Hayek’s performance is wonderfully layered.
As the story progresses, we meet the designers of the era, a preppy Ralph Lauren, Versace and Reeve Carney channeling Tom Ford.
In the end, Gucci’s shaky image, greed, unwillingness to change in the 70s made them buy out and take over. In a way, death was the final piece of an insane puzzle.