When pride and passion for a C

AUBURN HILLS, Mich., June 8, 2022 /PRNewswire/ —

  • Stellantis and Jeep® Present the 2022 Motor City Pride Parade and Festival
  • Motor City Pride’s Longtime Support Demonstrates Company’s Commitment to Employees, Customers and LGBTQ+ Communities
  • Company’s Pride Month celebration includes sponsorship of New York City Pride later in June
  • Each North American brand will supply Pride branded products

Detroit will show rainbow colors again June 11 and 12 at Motor City Pride, the annual two-day festival and parade that is the largest LGBTQ+ gathering in Michiganwith Stellantis and the Jeep® brand as presenting sponsor.

Now in its 50th year, Motor City Pride celebrates LGBTQ+ culture and aligns with Stellantis and the Jeep brand’s longstanding commitment to LGBTQ+ employees, communities, customers and issues.

The parade, which begins at noon at the intersection of Fort and Griswold streets on June 12 and ends at Hart Plaza, will feature four Jeep vehicles: a Gladiator Rubicon, a Detroit-built Grand Cherokee L Summit Reserve and two Wrangler Rubicon 4xe models.

“Motor City Pride is an important way to celebrate our diverse and inclusive work culture and show our commitment to our diverse customers and communities,” said Jim MorrisonVice President, Jeep Brand – North America. “In its more than 80-year history, the Jeep brand has blazed a trail of freedom and authenticity, and we’re proud to lead this year’s parade to showcase our exceptional Jeep products and the support of long standing of our company to Motor City Pride and the LGBTQ+ Community.”

As part of the company’s Pride Month celebration, Stellantis will also be sponsoring the parade and related events at New York City Pride later in June.

Additionally, each of the Company’s North American brands will provide customers with Pride-branded merchandise to purchase and display.

The energy behind the company’s sponsorship of Motor City Pride comes from its LGBTQ+ business resource group, Prism LGBTQ+ Alliance.

Celebrating 25 years, the Prism LGBTQ+ Alliance is one of 11 Stellantis Business Resource Groups representing a range of affinity communities, including African, Hispanic, Asian, LGBTQ+, Veteran, Middle East, people with disabilities, Native Americans and women.

Stellantis Business Resource Groups, individually and collectively, pursue initiatives that enhance the work culture of Stellantis North America by focusing on member career development, celebrating multicultural differences, and bringing value to the company and to external communities through voluntary, charitable and strategic activities.

Prism LGBTQ+ Alliance, originally named People of Diversity and then Gay and Lesbian Alliance, was founded and organized by LGBTQ+ employees of the former Chrysler Corporation in 1996 and officially recognized by the company in June 1997.

Over the years, the group has provided support and an ally to LGBTQ+ employees, family members, and community organizations and events, such as Motor City Pride.

The company is recognized as a leader among U.S. employers for providing national partner benefits to its employees in 2000 and has consistently achieved high scores on the Human Rights Campaign’s Corporate Equality Index since establishment of the reference.

The company recently earned significant recognition for its leadership in diversity from such respected groups as Diversity Inc., Latin styleWinds of Change (Native American), CADIA (Center for Automotive Diversity, Inclusion, and Advancement) and The American Association of People with Disabilities.

“This remarkable record of achievement reflects our team’s commitment to advancing the diversity and inclusion conversation beyond statements of aspiration to pursuing intentional actions and results that have tangible economic impact in various communities,” said Lottie HollandDirector – EEO Diversity, Inclusion, Engagement & Compliance, Stellantis North America.

Show your Pride support all year round with products from some of our brands:

Alfa Romeo: https://www.shopalfaromeousa.com/alfa-romeo/collections/pride.html
Chrysler: https://www.collection.chrysler.com/chrysler/collections/pride.html
Dodge: https://www.life.dodge.com/dodge/collections/pride.html
FIAT: https://www.e-store.fiatusa.com/fiat/collections/pride.html
Jeep: https://www.gear.jeep.com/jeep/collections/pride.html
Mopar: https://www.wearmopar.com/mopar/collections/pride.html
Aries: https://www.outfitter.ramtrucks.com/ram/collections/pride.html

Motor City Pride
Motor City Pride is from michigan the largest Pride celebration with over 40,000 attendees at an array of Pride events. Motor City Pride is an entirely volunteer-run organization whose mission is to raise awareness through pride.

Stellantis North America
Stellantis (NYSE: STLA) is one of the world’s leading automakers and mobility provider. In North America, it is best known for producing and selling vehicles in a portfolio of iconic and award-winning brands such as Jeep®, Chrysler, Dodge, Ram, Alfa Romeo and Fiat. Empowered by its diversity, Stellantis is leading the way for the region and the world – aspiring to become the largest sustainable mobility technology company, not the largest, while creating added value for all stakeholders as well as communities. in which it operates. For more information, visit www.stellantis.com.

Follow the company’s news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Company website: www.stellantis.com
LinkedIn: https://www.linkedin.com/company/Stellantis
Facebook: https://www.facebook.com/StellantisNA
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Twitter: @StellantisNA
YouTube: http://youtube.com/StellantisNA

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